it's a 10 haircare

Founded in 2005 in Detroit by former stylist and salon owner Carolyn Aronson, It's a 10 Haircare was born from a frustration with single-benefit products and complicated routines. The brand’s philosophy centers on delivering ten distinct benefits in every bottle, streamlining haircare for both professionals and consumers. Its cult-classic Miracle Leave-In spray quickly became a staple in salons and homes, celebrated for its ability to detangle, smooth, and protect hair with a lightweight, multi-tasking formula.

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