it's now cool
Australian swimwear brand known for its 90s-inspired silhouettes and bold, boundary-pushing designs. [1, 14]
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2017 by swimwear photographer Josephine Clough and surf industry veteran Ryan Stanistreet, It's Now Cool emerged from Australia's iconic Bondi Beach. The brand is defined by its "super sexy, boundary-pushing swimwear" that channels 90s silhouettes with skimpy, body-confident fits. Core to the collection are pieces with "iconic cuts, luxe fabrics, and killer prints" designed for a modern, confident woman. The brand's aesthetic merges the energy of street style with on-sand beach culture, creating a signature 'sizzle'.
Featured Items
X Something Very Special The 90's Tie Up Bottom
$10.00$80.00
Triangle Duo Top
$19.00$60.00
The Triangle Bikini Top
$73.00$90.00
It's Now Cool The Crochet Tri Top - Chillies
$80.00
It's Now Cool The Crochet Tie Pant - Chillies
$75.00
It's Now Cool The Triangle Top - Catalina
$90.00
The 90's Pant
$70.00
The Triangle Duo Top
$60.00
X Something Very Special The 90's Tie Up Bottom
$10.00$80.00
Triangle Duo Top
$19.00$60.00
The Triangle Bikini Top
$73.00$90.00
It's Now Cool The Crochet Tri Top - Chillies
$80.00
It's Now Cool The Crochet Tie Pant - Chillies
$75.00
It's Now Cool The Triangle Top - Catalina
$90.00
The 90's Pant
$70.00
The Triangle Duo Top
$60.00