Italian luxury beachwear brand known for its glamorous, fashion-forward swimwear and artisanal, craft-focused design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2005 by Rita Mennoia, a former communications professional, Iu Rita Mennoia emerged from a small, family-run artisan company in Italy. The brand, which evolved from its original name "IUIU Beachglamour" in 2012, is rooted in the Italian tradition of superior quality and limited-edition fashion. Its core identity is built around luxurious, fashion-forward beachwear, famously launching a handcrafted “cashmere-bikini” in 2007 that gained traction among celebrities. The brand’s signature is transforming the swimsuit into a high-fashion centerpiece, with a focus on creating a perfect, elegant fit for a dynamic and cosmopolitan female clientele.