UK-based sustainable fashion brand known for its premium organic cotton t-shirts and elevated everyday basics.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2017 in the United Kingdom by former fashion buyer Sally McLaren, IVY was born out of a personal frustration with the lack of high-quality, well-fitting everyday basics. Drawing on her industry expertise, McLaren set out to create a slow-fashion label that prioritizes comfort, durability, and ethical production.