ivy park
The influential athleisure brand founded by Beyoncé, blending performance-wear with a distinct streetwear and cultural identity.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Ivy Park is an American athleisure brand founded in 2016 by entertainer Beyoncé. Initially launched as a joint venture with Topshop, the brand's name is a tribute to her daughter, Blue Ivy, and Parkwood Park in Houston, where she found strength and discipline. The core of the brand is to celebrate a state of mind that encourages women to feel physically and mentally strong. In 2018, Beyoncé’s Parkwood Entertainment acquired full ownership, severing ties with Topshop following allegations against its chairman.
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Beyoncé Is Dropping One Last Adidas x Ivy Park Collection
This article covers the final collaborative collection between Ivy Park and Adidas, called "Noir." It highlights the creative direction of the all-black collection, which focuses on texture, material, and a new silhouette for the brand.
A Closer Look at Beyoncé’s Ivy Park Rodeo Collection
This piece details the Ivy Park 'Rodeo' collection, a major creative collection that celebrated the history and influence of Black cowboys and cowgirls. It explores the design ethos and cultural references of the collaboration with Adidas.
Beyoncé's IVY PARK and adidas Deliver "ICY PARK" Collection
This article announces the 'Icy Park' collection, a significant collaboration between Ivy Park and Adidas. It focuses on the alpine-inspired creative direction and showcases the collection's key looks, which blended streetwear with winter apparel.
Beyoncé on Her New Ivy Park Collection, Her Bestselling Fragrance, and Being a Boss
In this extensive interview, Beyoncé discusses her leadership vision after acquiring full ownership of Ivy Park and relaunching the brand in a major partnership with Adidas. She details her creative process and the decision to make the collection gender-neutral.
World, Stop! Beyoncé Is Launching a Line of Activewear
This article from the brand's inception announces the official launch of Ivy Park. It details the founder's story and the initial vision for the brand as a joint venture with Topshop, focusing on empowerment and merging athletic wear with fashion.