Indian luxury couture house known for its intricate bridal wear and contemporary reimagining of heritage handcrafts.
ORIGIN
India
PRICE TIER
luxury
Founded in 2008 in Mumbai by sisters-in-law Monica Shah and Karishma Swali, JADE by Monica & Karishma is an Indian luxury fashion label specializing in bridal and occasion wear. Drawing from their previous experience working with European fashion houses, the founders established the brand to elevate traditional Indian artisanship into contemporary couture. JADE is celebrated for its ethereal bridal lehengas, sweeping gowns, and intricately embroidered sarees that blend modern silhouettes with indigenous techniques like French knots, Ek Taar, and Kasab embroidery. The brand caters to discerning brides and fashion enthusiasts seeking understated luxury, offering pieces crafted from rich silks, organza, and tissue. Its signature aesthetic balances heritage craftsmanship with a modern, global sensibility, often utilizing unconventional color palettes beyond traditional bridal red.