UK-based independent label known for its bold, made-to-order swimwear and vibrant, unapologetic festival apparel.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2012 by De Montfort University graduate Jade Clark, her eponymous label is a UK-based independent brand specializing in bold, handmade swimwear and festival apparel. Operating out of Doncaster, South Yorkshire, the brand has cultivated a dedicated following for its unapologetically vibrant aesthetic, which juxtaposes sickly-sweet pastels and neon prints with silhouettes inspired by British street culture.