UK-based contemporary streetwear label known for its bold prints, Y2K-inspired aesthetics, and viral parachute pants.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Jaded Man is the menswear division of Jaded London, the UK-based streetwear label founded in 2013 by sibling duo Jade and Grant Goulden. Drawing on a family background in apparel manufacturing, the founders launched the brand to bridge the gap between high-end streetwear and accessible fashion. Grant Goulden oversees the menswear line, which has become a defining force in contemporary youth culture and Gen Z fashion.