Australian denim brand known for its comfortable, fit-focused jeans and relaxed, everyday style.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 1972 on Melbourne's Chapel Street by Adele Palmer, JAG is celebrated as the original Australian denim brand. It quickly gained international acclaim, becoming the first Australian jeans brand to launch in the US in 1978 and attracting a star-studded following that included style icons like Steve McQueen and Jackie Onassis. The brand's design philosophy is centered on creating high-quality, easy-to-wear wardrobe staples that reflect a relaxed, coastal Australian lifestyle. JAG is particularly known for its focus on fit, crafting comfortable denim with details like smoothing panels, flexible fabrics, and contoured waistbands.