Digital-first fine jewelry brand known for its 360-degree diamond display technology and customizable engagement rings.
ORIGIN
United States
PRICE TIER
premium
Founded in 2006 by Oded Edelman, James Schultz, Michele Sigler, and Dean Lederman, James Allen revolutionized the online bridal jewelry market with its proprietary 360-degree HD diamond display technology. The United States-based brand emerged as a digital-first alternative to traditional brick-and-mortar jewelers, allowing consumers to inspect loose diamonds and custom-build engagement rings from home. Acquired by Signet Jewelers in 2017, James Allen operates as a major player in the accessible luxury and bridal space, offering a vast inventory of both natural and lab-grown diamonds alongside classic, minimalist, and vintage-inspired settings.

$240.00

$925.00

$850.00

$3,160.00

$850.00

$1,020.00

$1,990.00

$240.00

$925.00

$850.00

$3,160.00

$850.00

$1,020.00

$1,990.00