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james coward

Canadian menswear label known for its small-batch, utilitarian designs and meticulous use of heritage fabrics.

ORIGIN

Canada

PRICE TIER

premium

Founded in 2014 in Vancouver by Patrick Bull, Daniel Garrod, and Aaron Gray, James Coward is a collaborative menswear project that operates outside the traditional fashion calendar. The brand’s name reflects a conceptual duality—the strength and tradition of "James" paired with the vulnerability and hesitation of "Coward." This tension informs their approach to design, which reimagines classic workwear and utilitarian archetypes through a contemporary, slow-fashion lens.

Featured Items

Sanders Banana Shoe Black Grain Leather

Sanders Banana Shoe Black Grain Leather

$457.00

Filter Shirt Grey Typewriter Drum Cotton

Filter Shirt Grey Typewriter Drum Cotton

$324.00

Six Jacket Black Waxed Cotton Washi Ox

Six Jacket Black Waxed Cotton Washi Ox

$630.00

Travail Shirt Clay Satin Drum Cotton

Travail Shirt Clay Satin Drum Cotton

$324.00

Trickers Monkey Shoe Black Pampus Leather Vi Lite

Trickers Monkey Shoe Black Pampus Leather Vi Lite

$716.00

Carry On Jacket Welterweight Linen Brown

Carry On Jacket Welterweight Linen Brown

$561.00

Signal Shirt Cotton Moleskin Dark Brown

Signal Shirt Cotton Moleskin Dark Brown

$374.00

Machine Jacket Belgian Linen Black

Machine Jacket Belgian Linen Black

$684.00