janavi

Founded in 1998 in Noida, India, by Jyotika Jhalani—who began her career helping at a Kashmiri shawl exhibit—Janavi India has grown into a globally recognized luxury cashmere label. The brand is celebrated for its exquisite, handcrafted shawls, stoles, and blankets that blend traditional Kashmiri craftsmanship with contemporary design. Janavi’s signature style relies on intricate embroidery, beadwork, Chantilly lace borders, and crystal embellishments applied directly onto pure cashmere and merino wool. These wearable pieces of art often feature whimsical motifs, bold colors, and nature-inspired patterns, appealing to a discerning audience seeking elegant, heritage-rich accessories.

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