A pioneering mineral makeup brand known as “The Skincare Makeup,” offering clean formulas with skin-health benefits.
ORIGIN
USA
PRICE TIER
premium
Launched in 1994 by former casting director and producer Jane Iredale, the brand was founded to address the skin issues she saw actors and models experience from heavy, conventional makeup. Iredale Cosmetics pioneered the “skincare makeup” category with its first product, the Amazing Base Loose Mineral Powder, a 4-in-1 foundation, concealer, powder, and sunscreen made without fillers, chemical dyes, or irritants. This approach was immediately embraced by dermatologists and plastic surgeons, who valued its gentle properties for post-procedure and sensitive skin. Headquartered in the Berkshires of Massachusetts, the brand’s identity is rooted in enhancing natural beauty while actively caring for the skin.