jansport

Founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry, JanSport began by creating external frame backpacks for adventurers. The brand’s trajectory shifted when students at the University of Washington started using the hiking packs to keep their books dry, leading to the creation of the iconic daypack. This pivot established JanSport as a cornerstone of campus life, a reputation it has maintained for over five decades. The SuperBreak backpack, a simple and durable design, became a cultural touchstone for generations of students.

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