jaoka jaokha

Founded in 2025 by Thai-born tattoo artist Jaokha Panchanit, Jaoka Jaokha is a London-based emerging label that treats the body as a canvas. Rooted in the designer’s background in tattooing—which she views as a shared ritual of storytelling—the brand translates the intimacy of skin and memory into wearable art. The collections fuse artisanal, one-of-a-kind pieces with ready-to-wear, utilizing unconventional materials, hand-dyed lace, distressed jersey, and latex to create silhouettes that feel both raw and deeply emotional.

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