Japanese hair accessory brand known for its elegant, craft-focused designs and signature velour scrunchies.
ORIGIN
Japan
PRICE TIER
contemporary
Founded in 2024 by Karan Yoshii, a former apparel director with roots in the Tokyo art world, Jardin des Cheveux (French for "hair garden") is a Japanese hair accessory brand that elevates everyday styling. Yoshii, whose name was inspired by the French painter Bernard Cathelin, draws on Cathelin’s vivid yet refined color palettes to inform the brand’s aesthetic. The brand operates on the concept of "cuteness you don't want to forget just because you've grown up," offering pieces that seamlessly transition from daily wear to special occasions.