The original premium shoe care brand, rooted in sneaker culture and known for its effective, responsible cleaning solutions.
ORIGIN
USA
PRICE TIER
affordable
Launched in Los Angeles in 2007 by sneaker enthusiast Jason Mark Angsuvarn, Jason Markk created the premium shoe care category out of a personal need for a safe and effective cleaning solution for his prized collection. What began with a single natural, biodegradable formula has since evolved into a comprehensive line of care products for sneakers, hats, and other wearables. The brand is deeply embedded in sneaker culture, establishing itself as the trusted solution for collectors and enthusiasts worldwide through a grassroots approach and strategic collaborations with brands like Nike, OVO, and Undefeated.