American streetwear brand known for its pop culture-inspired graphic apparel and millennial-focused creative agency.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2008 by Aly Silverio in Raleigh, North Carolina, Jawbreaking began as a polymer clay jewelry hobby before evolving into a full-fledged independent clothing company. The brand quickly gained traction for its relatable, pop culture-inspired graphic tees and casual streetwear, resonating strongly with a young, internet-savvy demographic. Early designs featured cheeky slogans and bold graphics, catching the attention of celebrities like Kylie Jenner and members of One Direction, which propelled the brand into the mainstream and secured retail placements in stores like Zumiez and Urban Outfitters.