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jaxon lane

California-based men's skincare brand using Korean formulations for high-performing, award-winning products.

ORIGIN

USA

PRICE TIER

premium

Founded in 2018 by husband-and-wife team Jen Yu and Alex Penfold, Jaxon Lane is a California-based skincare brand born from a simple observation: men were using women's products because their own options were ineffective and poorly designed. To fill this gap, the founders turned to South Korea, leveraging its advanced skincare science to create high-performing, approachable products for men. The brand’s first product, the hydrogel “Bro Mask,” became a celebrity favorite, praised by figures like Nick Jonas and earning numerous grooming awards from publications such as GQ and Men's Health.

Featured Items

Shake And Wake Enzyme Powder Face Wash

Shake And Wake Enzyme Powder Face Wash

$36.00

Bro Mask Sheet Mask Half Mask Box Of 5

Bro Mask Sheet Mask Half Mask Box Of 5

$32.00

Deluxe Skincare Set

Deluxe Skincare Set

$120.00

Bro Mask Eye Gel Box Of 6

Bro Mask Eye Gel Box Of 6

$32.00

The Glow Up Pad Toning Pad

The Glow Up Pad Toning Pad

$38.00

The Glow Up Pad Toning Pad

The Glow Up Pad Toning Pad

$38.00

Relax And Repair Moisturizer

Relax And Repair Moisturizer

$38.00

Boom Cica Wow Gel Face Wash

Boom Cica Wow Gel Face Wash

$34.00