California-based men's skincare brand using Korean formulations for high-performing, award-winning products.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by husband-and-wife team Jen Yu and Alex Penfold, Jaxon Lane is a California-based skincare brand born from a simple observation: men were using women's products because their own options were ineffective and poorly designed. To fill this gap, the founders turned to South Korea, leveraging its advanced skincare science to create high-performing, approachable products for men. The brand’s first product, the hydrogel “Bro Mask,” became a celebrity favorite, praised by figures like Nick Jonas and earning numerous grooming awards from publications such as GQ and Men's Health.