jay-z

Founded in 2014 by Brooklyn-born hip-hop mogul Shawn 'Jay-Z' Carter, Paper Planes is a contemporary lifestyle brand rooted in the ethos that 'Greatness Is A Process.' Evolving from his earlier success with the 1999 heritage label Rocawear—which defined 2000s New York streetwear with its oversized denim and tracksuits—Paper Planes represents a more mature, aspirational approach to casual apparel. Recognized by its signature black-and-white paper plane logo, the brand offers elevated streetwear, including tailored hats, premium fleece, and relaxed outerwear.

See more