American mass-market toy manufacturer known for its licensed pop-culture collectibles and the globally popular Squishmallows line.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1997 in Sunrise, Florida, by Judd Zebersky—a former lawyer who left his practice to pursue toy manufacturing—Jazwares has grown into a global powerhouse in the consumer products industry. Now a Berkshire Hathaway company, the brand is best known for translating highly recognizable entertainment and pop-culture licenses into accessible, mass-market toys. Its core product lines include action figures, plush toys, and collectibles, heavily anchored by the globally dominant Squishmallows franchise, which it acquired in 2020.