New York-based homeware brand known for its premium-weighted, minimalist flatware and non-toxic, titanium-alloy finishes.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2020 by Lawrence Tan and Rachael Watson in New York City, JazzUpCo is a direct-to-consumer homeware brand focused on elevating everyday dining. Born from the founders' frustration with the lack of accessible, high-quality flatware, the brand has built its identity around "buy-it-for-life" home goods that challenge throwaway culture. JazzUpCo is best known for its premium-weighted, minimalist flatware and dinnerware, crafted from 18/10 stainless steel and finished with a proprietary titanium-alloy PVD coating. Designed in Milan, the brand's core product lines—including the bestselling Ava and Tia flatware sets—are characterized by clean lines, substantial heft, and a modern, non-toxic finish.