Italian streetwear brand known for its irreverent, graphic-led designs and customizable, expressive accessories.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in Bologna, Italy, in 2015 by a group of trend researchers, J.B4 Just Before channels an irreverent and playful spirit into its designs. The brand, led by creative director Mathias Borghi, first gained viral attention for its “Speaking Beanie,” a customizable hat with interchangeable velcro patches that embodies its core philosophy of self-expression. Initially focused on unisex, logo-driven streetwear, the collections have since evolved to include more refined, fashion-forward pieces for men and women while retaining a bold, graphic-heavy style.