Belgian womenswear brand known for its casual-chic knitwear and refined, playful approach to everyday style.
ORIGIN
Belgium
PRICE TIER
contemporary
Founded in Brussels in 2000 by Caroline and Alain Eaton, JEFF began as a knitwear collection focused on a wide array of colors. It has since evolved into a complete and diverse ready-to-wear line for women, now a family business with the founders' daughter involved. The brand's DNA remains rooted in its knitwear, with a strong emphasis on using noble materials such as wool, cotton, silk, and cashmere. The core design philosophy is to create feminine, refined garments with a playful and nonchalant touch, avoiding an overly formal look.