American beauty brand known for its highly pigmented, vegan makeup and bold, unconventional aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 2014 by internet personality and musician Jeffree Star, Jeffree Star Cosmetics is an American beauty brand that disrupted the makeup industry with its bold, unapologetic approach to color. Star, who invested his life savings to launch the brand following a music career, built the company around his own androgynous, over-the-top aesthetic. The brand debuted with three Velour Liquid Lipsticks and quickly expanded into a full range of cosmetics, becoming famous for its highly pigmented, vegan, and cruelty-free formulas.