jei's by letizia denaro
Italian knitwear brand known for its artisanal prints on fine yarns and sophisticated, elegant designs.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 1998 by designer Letizia Denaro, Jei's is an Italian fashion brand with a deep focus on artisanal knitwear. Operating from Prato, near Florence, the brand preserves and utilizes ancient Tuscan printing techniques to create unique, hand-finished garments. Denaro, a graduate of Polimoda with a background in applied arts and tailoring, launched the brand to offer an alternative to mass-produced fashion, emphasizing high-quality materials like cashmere, extra-fine merino wool, and silk blends.
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Must-See Italian Brands To Check Out At COTERIE
A recent industry roundup featuring Jei's by Letizia Denaro among key Italian brands at the Coterie trade show, confirming its active presence in the US market for the 2026 season.
Collection Fall/Winter 2025–2026 BY Letizia Denaro
The brand's official presentation of its Spring/Summer 2025 'Secret Garden' collection, detailing the 'double use' concept where garments feature different interchangeable prints on the front and back.
JEI's Letizia Denaro Brand Profile
A trade show profile outlining the brand's positioning in the contemporary womenswear segment, highlighting its Tuscan origins and signature reversible knitwear technique.