Asian American-owned beauty brand specializing in semi-cured gel nail strips for salon-quality, at-home manicures.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2021 by Florence and Kelly in California, Jelcie (formerly PressOn) emerged as a community-driven beauty brand specializing in semi-cured gel nail strips. Rooted in the founders' desire to make salon-quality manicures accessible, the brand quickly gained traction for its innovative approach to at-home nail care. Jelcie’s signature "gellies" are made from real liquid gel that is 60% cured, allowing them to flex and fit various nail shapes before fully hardening under a UV lamp.