New York bridal house known for modern, minimalist silhouettes and redefining the contemporary wedding party.
ORIGIN
United States
PRICE TIER
premium
Founded in 2002 by Parsons graduate and former Ann Taylor designer Jenny Yoo, this New York-based label emerged from a desire to challenge the traditional, often frumpy landscape of bridal party attire. Yoo launched her eponymous brand with a clear mission: to introduce modern, understated elegance to bridesmaids' dresses, a category that had long been an afterthought in the luxury market. Expanding into bridal gowns in 2006, the brand has since become a definitive anchor for the contemporary American wedding, celebrated for its philosophy that "rules can and should be modified."