Malibu-born bohemian fashion label known for its signature gauzy fabrics and free-spirited, travel-inspired designs.
ORIGIN
USA
PRICE TIER
contemporary
Jen’s Pirate Booty, designed by former fashion buyer Jen Rossi, captures the sun-kissed, bohemian spirit of its Malibu origins. Launched around 2010, the brand grew from Rossi’s influential personal style, which cultivated a loyal following during her tenure at the boutique Planet Blue. The collection is defined by its breezy, feminine silhouettes, particularly its signature cotton gauze kaftans, flowy dresses, and versatile tunics that evoke a sense of effortless travel and coastal living. The brand’s identity is deeply rooted in a gypset aesthetic, blending pirate-like romanticism with a laid-back beach sensibility.