A Seoul-based design studio known for its functional, technical 'Innovative-Citywear' that bridges office and activewear.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2022 by designer Jeong Li, JEONGLI is a Seoul-based studio redefining modern apparel through its ‘Innovative-Citywear’ concept. The brand merges high-functionality with a sophisticated, clean aesthetic, creating transitional garments designed to move between urban and natural environments. Core to the brand's identity are the principles of neatness, practicality, and durability, which are expressed through technically advanced pieces like hardshell jackets, softshell pants, and versatile overshirts. The designs are inspired by Seoul's unique landscape where the city's building forests and natural elements coexist.