American dress brand known for its affordable, feminine designs and flattering silhouettes for various occasions.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1985 by Jessica Howard from her basement, the brand emerged from a passion for creating dresses that help women feel their best. Jessica Howard is known for its flattering silhouettes, including A-line and wrap styles, and feminine details like lace and ruffles. The brand quickly grew from a small collection to being carried by department stores and boutiques across the country, establishing itself as a go-to for affordable and stylish women's apparel. The collection includes options for dressy, casual, and work-appropriate settings, with a notable focus on inclusive sizing that features petite, plus, and missy ranges.