British designer kidswear known for playful, architectural silhouettes and a fashion-forward approach to children's style.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London by Jessie and James New, two designers who met while working for Vivienne Westwood, Jessie and James London launched around 2011. This background is evident in the brand’s DNA, which translates couture concepts into children's fashion with a uniquely playful and architectural approach. The collections are defined by their imaginative cuts, using spirals, squares, and dramatic ruffles to create distinctive silhouettes that are both contemporary and elegant. The brand focuses primarily on girls' occasionwear, turning out tailored party dresses and fashionable everyday pieces.