Swiss luxury skiwear brand known for its bold, high-performance apparel and signature star-motif designs.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in 1969 in the glamorous alpine resort of St. Moritz, Switzerland, by Kurt Ulmer, Jet Set emerged as a pioneer in luxury skiwear by bringing bold, provocative design to the slopes. Ulmer reshaped winter sports apparel by introducing vibrant colors, animal prints, and figure-hugging silhouettes that transitioned seamlessly from downhill runs to après-ski socializing.