Swiss luxury skiwear brand known for its provocative, high-performance designs and body-conscious, fashion-forward silhouettes.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in the glamorous Swiss resort town of St. Moritz in 1969, JETSET redefined winter fashion by injecting high-performance skiwear with a provocative and progressive design spirit. The brand was born to serve the stylish, thrill-seeking elite who demanded apparel that transitioned seamlessly from the slopes to the city. Its signature is a blend of technical substance and aesthetic daring, characterized by bold colors, distinctive prints, and a famously sleek, body-hugging fit that turns the mountain into a runway. Core garments include technically advanced ski jackets, tailored soft-shell pants like the iconic 'Tiby', and striking one-piece ski suits.