New York-based fine jewelry brand known for its one-of-a-kind, spiritual designs using uncut and ethically sourced crystals.
ORIGIN
USA
PRICE TIER
luxury
JIA JIA is a fine jewelry and crystal specimen brand founded in 2020 by Jia-Jia Zhu, a former fashion and jewelry buyer for Bergdorf Goodman and Saks Fifth Avenue. The New York-based label was born from Zhu’s spiritual journey and a calling to work with crystals, blending her industry expertise with a holistic, nature-centric approach. The brand is defined by its use of natural, uncut, and ethically sourced crystals, which are hand-selected by the founder for their unique energy and raw beauty. Each piece is one-of-a-kind and handmade in New York City, featuring custom settings in 14k or 18k gold, often accented with diamonds.