American lifestyle brand known for its accessible, comfortable designs and signature cozy sherpa loungewear.
ORIGIN
USA
PRICE TIER
contemporary
Founded by Emmy Award-winning television personality Jill Martin, the brand first launched on QVC in 2010 with a line of organizational products. Martin, a longtime lifestyle contributor for NBC's TODAY Show, expanded her vision into fashion and home goods, aiming to provide accessible elegance and everyday luxury. She became the creative director for the G.I.L.I. (Got It. Love It.) collection on QVC in 2015, which features contemporary apparel and accessories. The brand is most known for its signature sherpa loungers, which have sold over a million units and are designed to be a stylish, wearable blanket.