New York-based nail care brand known for its 21-free, high-shine polishes and minimalist, fashion-forward aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 1999 by editorial manicurist Jin Soon Choi—a Korean immigrant who built her reputation biking to clients' homes in New York City—JINsoon has evolved from a beloved local nail spa into a premier name in luxury nail care. Rooted in Choi’s extensive backstage experience at New York Fashion Week and high-fashion editorial shoots, the brand bridges the gap between professional-grade performance and clean beauty.