Milan-based jewelry label known for its irreverent, internet-inspired designs and nostalgic, pop-culture aesthetics.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2015 by Marisa Jiwi Seok, Jiwinaia is a Milan-based jewelry label that channels the chaotic energy of the internet age into tangible, wearable wit. Born in Korea, raised in Milan, and trained at Central Saint Martins, Seok blends her multicultural background with a distinct "eternal teenager" sensibility, creating pieces that feel like sophisticated relics of a digital childhood. The brand is best known for its tongue-in-cheek approach to luxury, reimagining classic jewelry codes—like pearls and crystals—through a lens of irony and nostalgia.