South Korean menswear label known for its signature sun-bleaching technique and avant-garde, sustainable design.
ORIGIN
South Korea
PRICE TIER
luxury
Launched in 2021 by Central Saint Martins graduate Jiyong Kim, the Seoul-based brand has gained recognition for its profound commitment to sustainable, process-driven design. Kim, who honed his skills at Lemaire and as a design assistant to Virgil Abloh at Louis Vuitton, centers his label on a unique 'sun-bleach' technique. This method involves exposing deadstock and vintage fabrics to the natural elements for months, allowing sunlight, wind, and rain to create one-of-a-kind patterns and faded patinas. This chemical-free process transforms each garment into a unique artifact, telling a story of time and nature.