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j.j. s. f.

Spanish-made, San Francisco–designed footwear blending heritage craftsmanship with modern comfort and whimsical details.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2007 by Juan Jose “Jon” Egido, Jon Josef bridges the gap between Old World artistry and modern American lifestyle. Born in Elda, Spain—a region renowned for its shoemaking heritage—Egido grew up in his family’s factory, mastering every step of production from pattern making to hand assembly before bringing his expertise to the United States. The brand is defined by this dual identity: designed in San Francisco for the practical needs of the American woman, yet handcrafted in Spain by artisans who share generations of technical knowledge.

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