Tashkent-based brand exploring Soviet-Korean heritage through contemporary design and traditional Uzbek craftsmanship.
ORIGIN
Uzbekistan
PRICE TIER
luxury
Founded in 2014 by designer Jenia Kim, J.KIM is a fashion brand built on the designer’s unique multicultural identity. Born in Tashkent to a Soviet-Korean family and raised in Russia, Kim channels her heritage into collections that merge the clean, straight lines of Korean aesthetics with the vibrant patterns and opulent crafts of Uzbekistan. The brand is recognized for its intellectual and artistic approach, transforming cultural history into modern, wearable garments. Signature elements include intricate floral cut-outs, traditional “tugun” (bundle) knot details, and the use of vintage fabrics sourced in Uzbekistan, often combined with impeccable tailoring and handicraft by local artisans.