An American lifestyle brand by Jennifer Lopez, known for its glamorous, accessible style and signature fragrances.
ORIGIN
United States
PRICE TIER
affordable
Launched in 2001 by the iconic American entertainer, the JLO Jennifer Lopez brand translates her signature glamorous and confident style into a full-fledged lifestyle collection. Originating with a clothing line intended to embrace more diverse body types, the brand quickly expanded into one of the most successful celebrity ventures, most notably with the 2002 launch of its debut fragrance, Glow by JLo, which became a top-seller in the U.S. The brand's aesthetic merges Bronx-bred streetwear influences like hoop earrings and body-conscious fits with red-carpet glamour, offering everything from apparel and accessories to footwear and dozens of fragrances.