jmp the label
Body-positive swimwear and apparel brand known for its size-inclusive designs and sustainable, Bali-made crochet pieces.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2021 in Florida by MTV's Siesta Key star Juliette Porter, alongside industry veterans Jaymi Washburn and David Kelleher, JMP The Label is a body-positive swimwear and apparel brand. Porter, whose background in coastal reality television directly informed her desire for versatile, trend-forward swimsuits, created the brand to bridge the gap between beachwear and everyday fashion. The label is defined by its size-inclusive approach, offering precise fits and luxurious fabrics that cater to a wide range of body types.
Featured Items
JMP The Label Cozumel Bottom in Sage
$98.00
JMP Cabo Triangle Top in Black Crochet
$88.00
JMP Cabo Triangle Top in Stripe Crochet
$90.00
JMP Cabo Crochet Bottom in Lagoon Crochet
$88.00
JMP The Label Cabo Crochet Triangle Top in Pebble
$84.00
JMP The Label Cozumel Top in Sage
$98.00
JMP The Label Cabo Crochet Bottom in Pebble
$84.00
JMP Cabo Crochet Bottom in Stripe Crochet
$90.00
JMP The Label Cozumel Bottom in Sage
$98.00
JMP Cabo Triangle Top in Black Crochet
$88.00
JMP Cabo Triangle Top in Stripe Crochet
$90.00
JMP Cabo Crochet Bottom in Lagoon Crochet
$88.00
JMP The Label Cabo Crochet Triangle Top in Pebble
$84.00
JMP The Label Cozumel Top in Sage
$98.00
JMP The Label Cabo Crochet Bottom in Pebble
$84.00
JMP Cabo Crochet Bottom in Stripe Crochet
$90.00