jo gordon

Knitwear designer Jo Gordon launched her eponymous label in 1995, rooted in a lifelong appreciation for honest, functional craftsmanship that began when she repeatedly repaired her father’s favorite woolly hat. Based in the UK, the brand is celebrated for its striking luxury accessories and knitwear that marry traditional Scottish manufacturing with a distinctly modern, playful sensibility. Jo Gordon’s signature style is defined by bold colors, complex graphic patterns, and a tactile richness, expressed through soft lambswool jumpers, brushed scarves, and pompom beanies.

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