British children's brand known for its award-winning sensory cloth books designed as miniature crinkly newspapers.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2018 in Somerset, UK, by former children's book designers Jo Joof and Nic Moore, Jo & Nic's Crinkly Cloth Books was born from a desire to create accessible, sensory-friendly toys. Inspired by Joof’s niece, who was born with a visual impairment, the founders developed a lightweight, tactile cloth book that mimics the look and feel of a miniature newspaper. The brand’s signature "Nursery Times" collection features soft, crinkly pages filled with bold, high-contrast illustrations and simple rhyming text, designed to stimulate auditory and visual senses in babies and toddlers.