Los Angeles-based label known for its elevated, minimalist athleisure and vintage-inspired streetwear basics.
ORIGIN
United States
PRICE TIER
premium
Founded in 2014 in Los Angeles by self-taught designer Joah Brown, the eponymous label bridges the gap between comfortable loungewear and elevated streetwear. Originally inspired by the oversized, relaxed fit of her husband's wardrobe, Brown began by crafting headbands before expanding into a full apparel line. Today, the brand is recognized for its signature aesthetic that blends tomboyish silhouettes with subtle, body-skimming sensuality.