jocelyn

Founded in New York in 2001 by Jocelyn Gordon, a fashion veteran with a background at Norma Kamali, the brand began by filling a void in the contemporary accessories market. Initially focused on items like fingerless mittens and scarves, the collection has since expanded into a full line of outerwear celebrated for its playful and often bold use of faux fur, metallics, and vibrant colors. The brand's design approach combines a "downtown cool-girl" edge with glamorous, wearable pieces, attracting style influencers and a loyal following of "Jocie Girls." Jocelyn has gained visibility through press, celebrity wearers, and a sneaker collaboration with Superga, and is stocked by major retailers including Bergdorf Goodman, Neiman Marcus, and Shopbop. A partnership with Steve Madden Ltd. signals further expansion for the brand as it continues to release themed collections that capture current street style trends.