An American heritage brand known for its pioneering history in underwear and focus on comfortable, everyday apparel.
ORIGIN
USA
PRICE TIER
mid
Founded in 1876 by Samuel T. Cooper, Jockey International, Inc. is a foundational American apparel company that began by crafting superior wool socks for lumberjacks. The brand revolutionized men's fashion in 1934 with the invention of the first-ever men's brief, the Jockey® short, establishing a legacy of innovation. Headquartered in Kenosha, Wisconsin, the family-owned company has since expanded its offerings to include a wide range of underwear, sleepwear, and sportswear for men, women, and children, all designed with a focus on comfort and quality. Jockey's history includes providing undergarments for NASA's Apollo 11 mission and being one of the first brands to use athlete endorsements, starting with Babe Ruth.