NYC-based jewelry brand known for its handmade, modern designs that give freshwater pearls an edgy twist.
ORIGIN
USA
PRICE TIER
contemporary
Founded in New York City during the 2020 lockdown by its founder Joey, who had recently moved from Japan, Joey Baby is a female-led brand dedicated to slow fashion. The label reimagines pearl jewelry, taking a classic material and infusing it with a fun, edgy, and sophisticated style inspired by the city. Each piece, from necklaces to earrings and bracelets, is handmade to order in Manhattan using materials like freshwater pearls and 18K gold plating, which allows the brand to offer unique designs at a more accessible price point.