American activewear brand known for its fit-focused golf and tennis apparel designed specifically for women.
ORIGIN
United States
PRICE TIER
premium
Founded in 2007 by Joanne Cloak, a former physical education teacher and lifelong athlete, Jofit was born from a desire to create women’s athletic wear that actually fits and flatters. Based in the United States, the brand has carved out a dedicated space in the golf and tennis markets by prioritizing inclusive sizing and confidence-boosting construction. Jofit’s signature style revolves around classic, sporty silhouettes engineered for movement, featuring core pieces like tailored golf pants, moisture-wicking polos, and A-line skorts. The designs incorporate thoughtful details such as back darts for waist-shaping and scooped hems for extra coverage, ensuring functionality without sacrificing aesthetics.